It has become trendy to say that print media is no longer relevant, but this statement is incorrect. The advancement of digital publications and the introduction of products like Kindle meant that people were predicting the demise of traditional newspapers and hard-backed books. Although we may be more invested in IT than ever before, print media isn’t dead – it’s merely evolving. Here are five reasons why we should pay attention to the importance of print
A Personal Touch
Print marketing materials are far more personal than any form of online advertisement. Companies usually opt for a generic online advertisement to target the masses, but those businesses that opt for digital printing services actually have the upper hand.
Printed materials can be modified to target distinct customers, which in turn makes them feel more valued by your brand. So, looking into online brochure printing before rushing to launch a digital campaign could be a smart business move.
Print Media Stands Out
Companies that believe in the declining importance of print are pouring all their efforts into solely digital campaigns They’ve decided that it is a simple case of print vs digital and that digital automatically wins. However, the ubiquity of digital presents a severe lack of difference; there is no element of surprise if you’re following the crowd.
If, rather, you decide to pursue online brochure printing services, for example, you will certainly stand out from your competition. Whilst some companies focus entirely on online campaigns, your approach will steal your audience’s attention, and position you as dynamic.
Online & Print – A Powerful Combination
Both online marketing and print media are powerful tools, so combine them! Rather than getting caught up in the battle of print vs digital, use both formats to your advantage. Let your print media enhance your online advertising and vice versa. Don’t turn away from print, leverage its power and exercise your creativity.
We Like Things That Are Tangible
We like to hold objects in our hands – it’s human nature. That is why print media makes such a powerful impact on its audience because unlike a banner on a computer screen, print media is something we can touch. This physical moment leaves a lasting effect on your audience and enhances your brand’s message.
Research shows that print marketing also allows our brains to make more lasting connections. Being able to physically touch a brochure or flyer engages our haptic memory – the part of our brain that deals with emotional connections. By tapping into the human psyche, you can get ahead of your competition.
Straightforward to Read
When you decide to opt for online brochure printing, you can be sure that your audience will be able to digest your information easily. The beauty of a hard-copy brochure is that there are no irritating tabs or pop-ups. What’s more, print media allows small businesses to reach their target audiences extremely quickly? Leaflets, vouchers and flyers are perfect for instantly engaging with a specific demographic.
These five reasons prove that print is on the incline. Print media delivers a personal touch – a touch we can feel literally – and engages our brains in a way images on a screen cannot. When we combine traditional print and digital campaigns, we can extend our reach and strengthen our brand identity. Ultimately, print media is here to stay, and it’s time to get onboard and adopt the print format.